PRINCIPALS

Craig W. Cooley - Manageing Operations Director

Craig, with a lifetime career in the tour, travel and hospitality industries, is a recognized authority in the field of marketing. His career path started in the corporate audit department of a major developer and quickly he advanced through operations and property management on to corporate operations. From operations he identified intelligent marketing as the core operative dynamic that brings success to any business / market or product. With this perspective he transitioned to Corporate Director of Sales and Marketing for a major California-based hotel company.

He has cut a path as a clear speaking spokesperson for marketing industry professionals addressing their concerns and cultural challenges as companies negotiate the myriad of hazards and opportunities that have become an everyday component of marketing in the era of e-commerce. He has become a well-published authority on these issues, including the nascent discipline of yield management. His numerous articles have been widely published, with such titles / topics as “Yes, Hotels can Make Money and Sustain Growth”, “Connectivity, Connectivity, Connectivity”, “Location, Location, Location” and “Should I Fire my Franchisor?”.

SPECIFIC AREAS OF EXPERIENCE: Marketing / Branding and/or Consulting that combines traditional hospitality disciplines and new e-commerce models, that maximize the synergy between both; utilizing new cutting-edge cyber-centric marketing tools; designing new product operational models that identify revenue opportunities facilitate maximize revenue development and their tactical implementation through key staff members and operational schedules. He has also been a motovational guest speaker and seminar conductor on many occasions.

SPECIALTIES: Expert skills in bringing our profoundly impacted electronic marketplace with the new opportunities it provides together with the more traditional sales and marketing efforts, to cohesively achieve the greatest financial growth.

John L. Dvorak - Manageing Financial Director

John, with a lifetime of career in corporate finance, is an experienced and highly regarded professional serving as financial officer for various multi-national corporations with revenue in excess of $5B annually. His specialties are in the areas of New Business Establishment & Launching, Finance & Accounting Systems, Revenue Growth Strategies, ROI Optimization, Strategic Planning, and Contract Negotiations.

John is an organized and resourceful professional with extensive, broad based business and finance experience. He exceptionally creative visionary and planner, adept at anticipating business needs and conceptualizing and implementing creative, innovative plans to meet them. He repeatedly demonstrated success in a variety of diverse industries including manufacturing, chemical manufacturing, human resources, airlines and business to consumer e-commerce retailing; accomplished financial executive with repeated success in generating superior returns on investment for companies and customers.

EDUCATION

MBA, Finance emphasis, University of Texas at Austin

BS, Mathematics, Southern Methodist University, Dallas, Texas